The Top Ways to Use Stock Photos For Your Business
Elevate your Beauty Brand with Stock Photos
To be honest, stock photos haven’t received much love.
Why? Because they have been perceived as unauthentic, basic, generic, and lacking true connection to the brand and business using them. Even though this may be somewhat true, it all comes down to how you use stock photos.
How you use them can make a true impact on the engagement of your target audience, therefore, an impact on your beauty brand.
If you learn to properly and effectively use stock photos, they will become a great resource to meet your visual needs and project the right image that perfectly matches other content on your website.
In this article, we’re going to explore and share important things to know when using stock photos to avoid any legal barriers and tips to help you choose the right stock photos that will complement your beauty brand.
You will also gain insight on why you should use images for the sake of your brand and business.
Things to Know
If you’ve never used stock photos before or are just learning about them, in order to use them effectively to work in your favor, there are some things to know! Certain key terms to identify when using stock photos are:
This means an image can be used for free, whichever way you would like to use it.
The great thing is this flexibility and using for either personal or commercial use, and a bonus is the ability to even modify, copy and distribute them with no restrictions.
Sounds too good to be true? It isn’t! It is appropriate to provide attribution when using them though. This means letting your audience and viewers know who created the photo and where it was sourced from.
Essentially, it means to give credit.
This means an image can only be used for editorial purposes, not commercially such as with a product description.
This means an image can only be used once per purchase and only be used for one specific thing at a time.
For example, if you use it in a video, it can’t be used on your blog posts. This is only allowed because of these types of stock photos are protected by copyrights.
What that means is if you find that the picture works well with another piece of content or marketing material, you would have to purchase another license to use and apply it.
This means an image can be used for any purpose but can’t be edited or resold.
So, you’re given the freedom to use them how you like and as many times as you want.
With this, you can do so without having to pay an additional fee each time!
Tips for Choosing the Right Stock Photos
These tips will provide you with much clarity and understanding to choosing the right stock images for your platform.
They will set you up for success to help you portray the right message and connect with your audience.
Utilizing these tips will also help with converting viewers into buyers as they are able to relate more to the displayed images which help to establish the connection.
Tip #1 Get Creative
When searching for stock photos, don’t be afraid to get creative.
Rather than using unnatural, generic looking pictures that everyone goes for, try out some different keywords and really think about what would complement your content.
Tip #2 Choose Complementing Images
Images that complement your brand scheme and colors are always the right ones to use.
Those with attention-grabbing colors that contrast well and call for a visceral reaction from your viewers are the images you want to incorporate.
Visceral reactions are some of the strongest connections humans make when coming into contact with visual content.
It is an instinctive, gut-deep bodily response.
When you choose complementing images, of course, ensure they do capture your target audience without distracting them.
Here at Beauty Stock Photos, we offer stock photos that are generic and can easily relate to your beauty brand’s message.
Yet their abstract enough to grab and hold viewer’s attention without diverting too much focus.
Tip #3 Be Consistent
It’s important that the photos you’re using effectively and consistently brand your business.
When you use all kinds of different pictures in your content, it’s going to make your brand less recognizable to readers and potential customers.
If you use certain graphics in a lot of your photos, keep doing it to stick with the theme.
Tip #4 Pay Attention to Image Placement
Where you place an image can make a huge impact on capturing your viewers and keeping their attention.
Certain placement of images can actually cause confusion and frustration for viewers if not placed properly who can’t seem to connect your image with the associated content.
Tip #5 Be Mindful of The Size and Shape
One factor that might sway your decision one way or another is the size and shape of an image. In general, these are the ideal image sizes for each social network:
- Facebook: 1,200 x 628
- Twitter: 16:9
- LinkedIn: 700 x 400
- Pinterest: 735 x 1,102
- Instagram: 1,080 x 1,080
Reasons to Include Images Period
Check out a few reasons that result from using images within your content via Hubspot:
Images Boost Open and Engagement Rates
Whether your content includes images that illustrate a text or simply accompany an article, readers want to see visuals.
Articles and blog posts that contain images get over 90% more total views than those without. Press releases also see a 45% increase in views when a photo or video are included.
The same goes for social media. Tweets with images receive 150% more retweets than tweets without images, and Facebook posts with images see over 2x more engagement than those without.
Images Communicate Faster
We live in a fast-paced world, and consumers see over 5,000 advertisements a day. Images are crucial in marketing because they’re digested quicker.
It takes readers almost 10 seconds to process and decide on the value of the written text, not to mention the time required to read it.
Images are Memorable
Seeing a gorgeous image or breathtaking photo typically sticks with us longer than what we remember from reading a short description, blog post, or advertisement. We actually recall over 65% of what we see … versus 10% of what we hear.
Useful Ways That Lead to Success
Learning effective ways of using stock photos for your business can help you achieve your goals with your target audience.
Pay attention to how much of an impact visual content plays a role in converting your everyday viewers into customers.
Invest in great images and work with awesome stock photography companies like Beauty Stock Photos and level up your beauty brand!